Nintendo On Mobile Implications


As Nintendo SWITCHes focus to mobile gaming we discuss the various implications

The resolute gaming developer, Nintendo Entertainment System has been an operational enterprise for well over a century. From its inception in 1889, under the guidance of its founder, Fusajiro Yamauchi, who began Nintendo Entertainment System by initially producing handmade ‘Hanafuda’ playing cards. Thereafter, Nintendo dabbled in various small businesses enterprises as well.

The 1960’s saw Nintendo abandoning all other previous ventures to focus solely on the manufacturing of toys. It was in the 1970’s when Nintendo created their video game company that things started to turn around in a big way for the company. This lead to Nintendo being the leading video game manufacturers in the industry, as well as proving to be one of Japan’s most valuable enterprises, bringing in a market share value of above $85 billion. The company has not only continued to produce new and innovative games, but even their classic retro style games still hold their appeal to many.

Thanks to the Electronic boom in the 1970’s, Nintendo was able to create their very first gaming console, namely The Color TV-Game. This product would be the catapult that led to the eventual dominance Nintendo held in the video gaming industry for a number of years.

Spanning a few decades since that very first Nintendo gaming console was released, this video gaming stalwart proceeded to conceptualize and subsequently manufacture a vast range of gaming consoles that only continued to lead the innovative development of video game consoles throughout.

The many various products created and released to the public for general consumption, between 1979-2015 include the following:

  • Famicom (a console also known as the Family Computer)
  • Game and Watch
  • Game Boy
  • Super Famicom
  • Virtual Boy
  • Nintendo 64
  • Game Boy Pocket
  • SNS-101
  • Game Boy Color (with a camera and printer as additional accessories as well)
  • GameCube
  • Nintendo DS
  • Game Boy Micro
  • Nintendo DS Lite
  • Wii
  • Nintendo 3DS
  • Wii U
  • Nintendo 2DS
  • Wii Mini
  • Switch

Which brings us to the here and now in the present day, where the current President of Nintendo, namely Shuntara Furakawa, is intent on furthering Nintendo’s reach into the mobile gaming sphere.

Nintendo has been focusing on this new (to Nintendo) market since 2015, having successfully created and released at least four mobile gaming apps in the interim. These Nintendo gaming apps are available to all players for download via either the iOS Apple app store or via Google Play store.

Accordingly, to an article in ‘The Wall Street Journal’, Nintendo began talks with additional mobile operators, namely GungHo, as a means to further their reach in the mobile gaming industry as well.

Taking Nintendo well into the future, 2016 saw the release of Nintendo’s first Augmented Reality offering, namely Pokemon Go. This revolutionary AR game, which we all know became immensely popular, resulted in a hype-beast of epic proportions that nobody, least of all Nintendo, was ready for.

In terms of making a lasting mark on the mobile gaming industry, taking Nintendo to the mobile gaming sphere means that Nintendo will need to create mobile games that rival the vast competitors they are to face within the mobile gaming industry.

Whether competing with mobile gaming casino sites, Augmented Reality developers, role-playing types of mobile games, or even those lower-level gameplay types of mobile apps like Sudoku games, Nintendo will need to familiarise themselves with all the best practices within the mobile gaming industry and will need to adhere to them, strictly.

Taking a look at mobile gaming casino sites, the best practices implemented in terms of safety and security when it comes to payment options is deeply entrenched in administering the best practice of employing SSL encrypted technology, for example.

The above is just one practical way in which Nintendo can actively pursue best practice models for their business as they enter into the mobile gaming world, ensuring they remain on par with the industry leaders in mobile gaming.

Following on from the rich legacy that Nintendo has, it is quite safe to assume that that their newly found focus on mobile gaming is indeed indicative of their predilection towards remaining on the cusp of trends, keeping things relative to what is cutting-edge technology as well, while offering all their loyal customers a guarantee of continued high standards within the gaming industry.

All in all, with what Nintendo has managed to achieve since it has been in operation, we’re quite intrigued and excited to see what the future holds for Nintendo and its foray into the mobile gaming industry.

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