Ubisoft Bringing Watch Dogs Inspired Apparel
Today, Ubisoft announced their partnership with a variety of licensees for a diverse lineup of Watch Dogs inspired apparel and accessories in the U.S. and Canada. As the most pre-ordered new IP in Ubisofts history and the most pre-ordered new IP in the entire industry this year, Ubisoft brings a robust lineup of licensees including ASTRO Gaming, BioWorld, Frank & Oak, musterbrand, Prima, ThinkGeek, Titan and Trends.
In Watch Dogs, players will assume the role of Aiden Pearce, a brilliant hacker whose criminal past led to a violent family tragedy. Now on the hunt for those who hurt his family, players will be able to monitor and hack their enemies by manipulating everything connected to the citys Central Operating System (ctOS). ctOS controls almost every piece of the citys technology and holds key information on all of the citys residents. Players will access omnipresent security cameras, download personal information to locate targets, control traffic lights and public transportation to stop enemies, and more. Watch Dogs lets the player use Chicago as their ultimate weapon and exact their own style of revenge.
Specific details on retailers, pricing and availability for Watch Dogs inspired products are listed below.
ASTRO Gaming will offer exclusive Watch Dogs Speaker Tag sets for both the ASTRO A30 and A40 headsets featuring art from the game, available for $19.99- $24.99 online atastrogaming.com. GameStop and Amazon will also feature an additional exclusive Watch Dogs A40 Speaker Tag set, available on their websites.
BioWorld, a leading design and distribution company of licensed and private label apparel, headwear, and accessories, will feature multiple styles of Watch Dogs inspired fashion t-shirts for $19.99 at specialty retailers in the U.S. like Hot Topic and GameStop.
Frank & Oak
Frank & Oak, leading menswear brand and e-tailer, will offer the Watch Dogs Capsule Collection exclusively at frankandoak.com and at the Frank&Oak Atelier. Taking cues from the Watch Dogs universe, the 14-piece capsule collection bears a dark and mysterious near-future aesthetic with items such as distressed v-neck pocket tee, printed denim shirts, waffle Henley, black canvas pant and more ranging in price from $32 to $115.
musterbrands durable line of street wear recreates the spirit of Watch Dogs in style, texture and detail with apparel and accessories including coat, sweater, cap, scarf, messenger back, heavy duty bag and iPad sleeve ranging in price from $24.99 to $199 available online at musterbrand.com/collections/watch-dogs.
Prima will be offering both standard and collectors edition strategy guides for Watch Dogs. The Collectors edition will include a limited edition hardcover, featuring unique cover art designed exclusively for the guide with over 30 pages of character lore and behind-the-scenes details. It will also include a free mobile version of the strategy guide, formatted for use from any web-enabled device. The digital guide adds enhanced features including strategy video and alternate tactics.
Both editions will be available at retailers mass market and video game outlets, with the standard edition available for $24.99 and the Collectors edition available for $34.99.
ThinkGeek will be offering Watch Dogs t-shirts and accessories including pin sets, iPhone cases, lanyards, wristbands and wallet, which will be available in the U.S. only at ThinkGeek.comwith shirts ranging in price from $6.99 to $21.99.
The Art of Watch Dogs ($29.99) launches on May 27 from Titan Books and is available from all good bookstores and online retailers. The book showcases the remarkable and innovative creative work behind the stunning new game. Beautifully designed with gorgeous concept art and lavish illustrations, this title showcases the developers vision of building an incredible living, breathing and hack-able cityscape.
Two Watch Dogs posters featuring Aiden Pearce are available for $6.99 each at all GameStop locations in the U.S.
Watch Dogs will be released worldwide on May 27 for PlayStation®4 computer entertainment system, PlayStation®3 computer entertainment system, Xbox One, the all-in-one games and entertainment system, Xbox 360 games and entertainment system from Microsoft and Windows PC.
For the latest on all of Ubisofts games, please visit the UbiBlog: ubiblog.com
About Frank & Oak
Frank & Oak is the simplest way to shop the latest trends in menswear, with quality designs, personalized services, and a hassle-free online experience. Selling across North America throughfrankandoak.com, the vertically integrated brand designs, manufactures, and sells a curated collection of premium clothing and accessories.
ThinkGeek, a wholly owned subsidiary of Geeknet, Inc. (NASDAQ: GKNT), is the premier retailer for the global geek community. Since 1999, ThinkGeek has been creative a world where everyone can express their inner geek, embrace their passions, and connect with one another. Our obsession is creating and sharing unique and authentic product experiences that stimulate our fans’ imaginations and fuel their geek core. We believe that there is a geek in everyone and that it should be celebrated. Want to learn more? Check out thinkgeek.com.
About Watch Dogs
In Watch Dogs, players will be immersed in a living, breathing and fully connected recreation of Chicago. Players will assume the role of Aiden Pearce, a new type of vigilante who, with the help of his smartphone, will use his ability to hack into Chicagos central operating system (ctOS) and control almost every element of the city. Aiden will be able to tap into the citys omnipresent security cameras, download personal information to locate a target, control systems such as traffic lights or public transportation to stop a chase, and more. The city of Chicago is now the ultimate weapon. Fans can stay connected to Watch Dogs by visiting the official website, Facebook page and Twitter account.
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassins Creed, Just Dance, Tom Clancys video game series, Rayman and Far Cry. The teams throughout Ubisofts worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 201213 fiscal year Ubisoft generated sales of 1,256 million. To learn more, please visit www.ubisoftgroup.com.
©2014 Ubisoft Entertainment. All Rights Reserved. Watch Dogs, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.
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