Mint Global Marketing is one of the most influential marketing agencies of today. They’ve successfully transitioned from classic marketing practices to modern social media and digital marketing.
They’ve also helped countless businesses transition into the digital age by building brands and digital marketing strategies that truly convert and resonate with audiences and customers. Today I’m talking with a client of Mint Global Marketing, who has worked with them and executed one of their marketing strategies.
Let’s see what their experience with Mint Global Marketing was like.
What did your online presence look like before you started working with Mint Global Marketing?
Before Mint Global, I pretty much had your average website, I’d say. I had it made quite a while back by a friend of a friend, so it looked pretty basic and barebones.
When I compare my old website to my current one, it’s like night and day. My old one looked so old school, you know. And I never realized what a difference a modern website alone would make, but Mint Global Marketing really opened up my eyes to how much it could help.
What are some of the ways that Mint Global improved your site?
Well, first of all, as I said, it just looks so much better now. It’s way more responsive and modern. Other than that, they helped improve the entire sales funnel of my site and add in a lot of copy write, CTAs and all of those fun marketing improvements.
After they were finished with my site, I noticed an immediate uptick in conversions and customers. That’s before they even touched my real marketing strategy.
Can you talk about their marketing strategies a little bit?
Well, the best part about working with Mint Global is that they developed a strategy that felt very personal to us. It wasn’t just a one-size-fits-all strategy, you know. They took a look at our customer base and developed a strategy specifically for targeting them. They saw that our customers spent a lot of time on Reddit, for example, so they developed specific strategies to target Reddit.
They taught us how to use the platform, gave us a rundown of the lingo and how users act, and guided us on the path towards converting those Redditors to customers. It was crazy to me that they spent all of that time and effort to make a strategy tailored to my specific business.
Did they use any kind of data analytics?
Yep! And I had no clue about data analysis, how to get data, how to read it or anything, but they really helped me understand every aspect of it. They showed me how to set up my site to see where customers were coming from, where they were going, and how they were using my site. They also guided me on how I could use that data to my advantage.
What was your favourite part of working with Mint Global Marketing? What was your favourite strategy?
My favourite part was learning and cementing my business as a legitimate, trustworthy business in the eyes of my customer base. My favourite strategy was influencer marketing. It was great working with influencers in the communities that my business targets.
It was great interacting with those communities, and now I’m super excited to be seen as a real trusted business and force in those communities. Mint Global Marketing really established my business and set it up for success.
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