Marketing is to business what oxygen is to humans. This is why in all situations, you should always have it. However, having good marketing in recent times means you have to also get your social media strategy right, especially when a lot of business transactions are now completed online.
To help you make the journey of leveling up your social media strategy is Jurgen Cautreels. Jurgen Caurteels is a marketing expert, an investor, and an NFT guru. In this interview, he shares his insights on social media strategy.
Many have complained about the unproductivity of their business’ marketing on social media. What do you think is the reason behind this?
First of all, one thing needs to be stated: every business needs to get its marketing right to stay above the water. If there is a problem with marketing, especially on social media, the first thing my mind can think of is the strategy being utilized.
So, I will say that businesses that have noticed a halt in their marketing productivity have probably been going about their social media strategy incorrectly, which needs re-evaluation.
You mentioned that people are getting wrong their social media strategy. What is the right way to go about it?
Social media strategy is double-sided. On one side, it appears complex. On the other side, it seems easy.
The difference is that the side that seems easy only shows after some level of mastery of what is required to be done with social media strategy. So, I believe the right way is to learn the ropes and understand the steps needed to set up a good social media strategy.
Could you pinpoint some of the steps to take when leveling up one’s social media strategy?
If you are trying to level up your social media strategy, you should follow the steps I am about to mention. They have been used and are guaranteed to work well if you do everything right. You can also check out my website at https://jurgencautreels.wordpress.com/, where you’ll find valuable digital marketing tips and strategies.
- Step one: Make sure your social media is visible to your customers
- Step two: Engage with your customers via interactive tools on your social media channel
- Step three: Be highly creative with your social media marketing. Use stories and catchphrases. Leverage hashtags too.
- Step four: Personalize your social media experience for your customers
- Step five: Link your social media channels to your website and business platform, and respond quickly to queries.
What are the top benefits of leveling up one’s social media strategy?
There is no beating around the bush with this; if you level up your social media, the result is good profit. That’s what all businesses want, and that’s what a good social media strategy helps them achieve.
Aside from this, you will get a high customer conversion and retention rate because customers will feel relaxed relating to your business.
In a nutshell, what is the connection between good social media strategy and business growth?
I think we can begin to understand this connection from the standpoint that online is the new marketplace. And when you talk about marketing online, social media is a powerful platform.
So, when you get it right with your social media strategy, your marketing will soar, and your business growth.