Law firms establish trust in the community when they’re a part of the social media scene. Establishing trust with local people and places builds their confidence in the law firm. People who trust your law firm will not hesitate to recommend it to others or use it themselves in the event they require legal help.
Establishing a Facebook presence is one of the easiest, most beneficial ways for a law firm to grow into a successful entity.
More than one million people log into their Facebook accounts each day. Most of these people use Facebook to stay in touch with family and friends and as a method to share information they find interesting.
Many users also search for products, services, and businesses of interest using Facebook. It’s the most popular search strategy used today.
Statistics show law firms are more successful with a Facebook presence than without. Without a Facebook presence, your law firm misses out on a unique opportunity to build trust and repertoire with the community.
Social media sites like Facebook provide ample marketing opportunities for new, up-and-coming, and well-established law firms alike.
Although slow days at a law firm are rare, spend downtime marketing with Facebook using a few simple, free strategies. Create a law firm page and/or group.
Pages and groups allow clients and ‘fans’ to keep up with the happenings at your law firm via informative posts, information, and conversation with peers. Setting up a page or a group takes minutes and helps drive free, organic marketing traffic in your law firm’s direction.
People share posts with friends, family, and social media via Facebook. Provide meaningful, interesting blog posts for sharing. The more posts fans share, the wider audience that learns about your law firm. The more eyes on your firm, the more clients calling for help when legal matters arise.
This free, organic marketing tool puts law firms at an advantage over the competition. Lawyers easily build relationships with existing and potential clients on Facebook using both free and paid marketing techniques. Many marketing tools available on Facebook are free of charge.
Firms can bring attention to matters important to them on Facebook, not to mention showcase their expertise and dedication in a specific type of law. Answering questions for followers is often thought of as a form of community service. If giving back is important to your law firm, providing this occasional help is a great starting point.
A Facebook page is a place where law firms can reach a public audience with information about their firm, legal matters, and more. Create a page so you’re always in contact with potential clients and others in need of legal services and assistance.
Pages offer space to provide details about your law firm, including business address, telephone number, and website information.
Facebook groups offer a space for like-minded individuals to come together to share information, ask questions, get advice, and more. Members enjoy added privacy in a group because only members see the information that’s posted.
Reviews help customers decide if a business is worthy of their time. Thanks to Facebook Pages Reviews, prospective clients needing legal services can learn more about your law firm’s reputation in the community.
Facebook groups and pages offer free marketing for law firms. Facebook Ads, on the other hand, offer a targeted paid marketing strategy. Use Facebook Ads after creating a page. Ads provide law firms with an affordable tool that targets prospective clients.
Some people might say that lawyers shouldn’t promote their firm using law firm social media. Those people are incorrect. Statistics show that law firms that use social media have an advantage over firms that shy away from the platform.
In a nutshell, law firms that create a social media presence on Facebook enjoy the following benefits:
- Low-cost marketing tool
- Reach thousands of prospective clients
- Customers prefer using social media and the web when searching for a new business
- Reach clients/customers 24/7
- Give back to the community
Create a Facebook account for your law firm if you’ve not yet done so. Don’t miss out on the benefits of social media for your law firm another day!